The award-winning apple with attitude
Say hello to Sassy™! The lovable apple with attitude. Luscious, crunchy, and adorned with a deep red colour that permeates goodness with every bite. Sassy™ is completely delicious, with the perfect balance of sweetness and attitude.
@sassyapplebites
The Sassy™ Package
Snazzy, snappy, Sassy™ - it’s all in the name really. Sassy™ is the apple with attitude, bringing some levity and comic relief to brighten up your grocery shopping experience.
Personality plus
Just when you thought the perfect apple didn’t exist, along comes Sassy™ with the whole package.
A perfectly medium apple that fits in your handbag and the palm of your hand, Sassy™ is bold block red with a quirky conical shape.
Good Looks
With a satisfying dense crunch and balanced tangy sweetness, Sassy™ is completely delicious from tip to toe.
Moreish
Developed in New Zealand, Sassy™ has an impressive pedigree, combining the best of Fuji, Sciros & Scifresh into one super apple.
Premium Heritage
“Awards & accolades aren’t everything, but I have them just in case”
— Sassy™ on her New Zealand Food Awards Win
A star is born
Sassy™ was born out of the prestigious Bioeconomy Science Institute’s apple breeding program, combining over 12 years of research and orchard trials before launching into market.
Availability
Sassy™ apples are available in selected retailers across New Zealand, Australia, South Africa and Asia from February to August each year.
Follow our socials for udpates on where in the world Sassy™ is stocked @sassyapplebites
“It’s okay if you don’t like me, not everyone has good taste.”
- Sassy™ on boring shoppers
Don’t just take our word for it
“The perfect balance of the sweetness and tangy, my mouth is watering”
“I like the subtle sweetness. It is not too sweet”
“Everything you want from an apple”
“All my family members will love this apple. No need to add sugar if I need to make juice.”
“What a cool look and vibe, I won’t forget that name”
“These are great, you have converted me”